How BCI works

BCI measures website-expressed brand coherence across seven dimensions and 21 anchored sub-dimensions.

1. The user confirms the URL fence and brand scope.
2. A bounded crawler builds a page manifest and evidence dossier.
3. Each dimension begins with three differentiated evidence-bound passes and receives two additional challenge passes when stability rules require them. Calibration audit mode retains all five while testing the stopping decision.
4. Sub-dimension medians and dispersion are retained.
5. Candidate composite algorithms aggregate the same permanent atomic scores.
6. Compatible published norms position the score only when the sample threshold is met.

BCI is under calibration until the reference corpus and mathematical validation programme establish the official model and weights.