Ninth Atlas diagnostic
Do your brand signals line up?
BCI reads a confirmed scope of your public website and measures clarity, focus, expressed distinctiveness, promise–proof, voice consistency, value articulation and conviction.
What BCI is
A measurement of website-expressed brand coherence
BCI does not pretend to measure total brand equity from a URL. It measures whether the signals visible within the confirmed website boundary are clear, focused, distinctive, evidenced, consistent, valuable and confidently expressed.